For Google, IPL’s YouTube partnership is so important that they have started promoting a specially created page for IPL.
Worldwide, Google has promoted a few products (like Droid) on the homepage, but I believe this is the first time, Google India is promoting a landing page from Google.co.in.
The special landing page created for IPL 2010 is nothing but a major attempt to promote the IPL’s YouTube channel [read: Google India/Youtube Grabs 2 years Exclusive Web Rights to IPL].
Interestingly, the video (as of writing this post) is about SRK watching the IPL match – talks of Google making a tectonic shift from being a technology company to a ‘media’ company.
Also see: Watch IPL – III on Youtube for Free [Live Streaming]