IPL brand value jumps 80% to $3.2 billion in 2023

  • Houlihan Lokey’s inaugural report details the IPL’s brand value increase from $1.8 billion in 2022 to $3.2 billion in 2023.
  • A key driver was the 2023–2027 media rights deal with Viacom18 and Disney Star, which also propelled IPL’s business enterprise value to $15.4 billion.
  • CSK top brand and business value rankings, RCB second in brand value, and RR saw the highest year-on-year brand value increase at 103%.
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