IPL And Facebook : 650 Mn Fans, 312 Mn Conversations

The Indian Premier League (IPL) 2015 season had world’s largest stadium i.e. 650 million people on its Facebook fan page.

Indian Premier League logoThe data analyzed between April 1 and May 24, 2015 indicates that 29 million people globally had 312 million interactions about the IPL season on Facebook and, in India 21 million people had 246 interactions.

2.4 million interactions from 1.2 million people globally was recorded during the final match between the Mumbai Indians and the Chennai Super Kings. In this, 75% of the conversation took place in India, with 912,000 people driving 1.9 million interactions.

The most discussed players during the final match were Rohit Sharma (Mumbai Indians) and MS Dhoni (Chennai Super Kings).

Top states talking about the final match (by volume):

  1. Maharashtra
  2. Tamil Nadu
  3. Gujarat
  4. Uttar Paradesh
  5. Karnataka

Top states talking about the final match (by percent engagement):

  1. Puducherry
  2. Tamil Nadu
  3. Daman and Diu
  4. Gujarat
  5. Odisha

Top Demos (18+, by volume):

  1. Men, 18-24
  2. Men, 25-34
  3. Women, 18-24
  4. Men, 35-44
  5. Women, 25-34

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