As per the viewership numbers recorded at 38 matches, which is fifty percent of the tournament – IPL online across both www.boxtv.com & www.youtube.com/indiatimes combined recorded a 52% growth viewership over 2012 (75.2M vs 49.3M last year.). Furthermore – the combined viewership of users watching highlights and clips saw a whopping 480% growth in watch hours over 2012. That’s a staggering number and no other live event has ever created this kind of reach in India.
Moreover highlight and clips of Chris Gayle and Pollard seem to be attracting more netizens eyeball as the two together saw massive 480% growth in watch hours over 2012.
In India Bangalore and Hyderabad lead the viewership with 14 % each while Delhi stood at #2 with 10% viewership. Though WAM data for April 30 (Day 28 of IPL) showed YouTube slipping next to Espn cricinfo. Surprisingly, WAM data kept Google out from top five list, which essentially means loss in traffic related to IPL keywords.
Earlier during the entire IPL 5 edition, despite of lower rating on TV viewership, Times Internet Limited, official online streamer in partnership with YouTube for IPL recorded around 113 million views, a rise of 56 percent in contrast of IPL-4 (2011) that had witnessed 72 million views.
BCCI has broadcast restrictions of a 5-minute delay when it comes to online broadcasting.