Banner Ad Rates for IRCTC..Rs. 5.2 Bn transacted in January

Here is the banner ad rate for IRCTC’s payment page – 168*193 size banner auction’s (the ad appears on the left sidebar on the payment page) minimum bid is Rs. 3,00,000 (6 months duration).

IRCTC Transaction for Jan 2009

• Total # of transactions: 5937993
• Total amount transacted- Rs. 5260270734
• Total amount transacted- Credit Card: 2132850175
• Total amount transacted:  Debit Cards: Rs. 1677066214
• Total amount transacted:  Cash Cards: Rs. 952479049

IRCTC Traffic – Flying High

With ~2.5mn UUs in December 2008 and ~8mn visits, don’t you think that IRCTC is selling it’s ad inventory at a damn cheap CPM rate?

How about ad networks partnering with IRCTC for the inventory?

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