Here is the banner ad rate for IRCTC’s payment page – 168*193 size banner auction’s (the ad appears on the left sidebar on the payment page) minimum bid is Rs. 3,00,000 (6 months duration).
IRCTC Transaction for Jan 2009
- Total # of transactions: 5937993
- Total amount transacted- Rs. 5260270734
- Total amount transacted- Credit Card: 2132850175
- Total amount transacted: Debit Cards: Rs. 1677066214
- Total amount transacted: Cash Cards: Rs. 952479049
IRCTC Traffic – Flying High
With ~2.5mn UUs in December 2008 and ~8mn visits, don’t you think that IRCTC is selling it’s ad inventory at a damn cheap CPM rate?
How about ad networks partnering with IRCTC for the inventory?
Recommended Read: IndiaRailways API for ticket Booking
Ashish Sinha