The site has been down for the last 2-3 days and surprisingly, none of the contact channels seem to work (email bounced, the number is temporarily out of service).
We have reached out* to IRCTC and Yebhi for clarifications (aside, Is Yebhi shutting down its electronics category?).
Even if IRCTC’s shutdown is a temporary glitch (can any ecommerce company afford to?), IRCTC’s ecommerce venture had no serious takers and competition from established players like Flipkart/Snapdeal etc ruined the party.
IRCTC : TOO BIG TO..?
In short, no one seems to be missing IRCTC’s ecommerce service, which is an irony because IRCTC has 2.7 crore active users. IRCTC has logged peak transaction volumes of nearly 4 lakh ticket bookings per day on its website — more than 10 times Flipkart’s volume (via).
The failure of IRCTC’s ecommerce venture could be a case study for product managers and marketers.
- A Geek’s Wishlist to Fixing IRCTC
- Indian Railways should arrive at Platform Number 1 [Of Org Structure, API, Data Platform]
* : We will update the post with further details, as we hear back from IRCTC or Yebhi.