The ticketing arm of Indian railways has launched its e-commerce site in partnership with Yebhi.com. IRCTC’s online shopping site powered by Yebhi is live at shop.irctc.co.in and is retailing clothing, accessories, home decor and electronics.
In July, e-commerce company Yebhi had won the deal from the Indian Railway Catering and Tourism Corporation (IRCTC), to provide a white labeled solution to enable e-commerce on their site.
The launch was spotted by the folks at Trak.
The online railway ticketing arm of Indian railways had floated a tender for the Rs 1000 cr project. E-commerce player Infibeam had also bid for the contract. In 2011, Infibeam partnered with Gujarat govt to enable their rural e-commerce initiative “Vishwagram Bazaar”.
The e-commerce company will be responsible to build and manage the platform. Three months ago, Yebhi raised $12 Mn in a bridge round, also pivoting to a marketplace model.
This is easily a big deal in the Indian e-commerce space. Simply because IRCTC has nearly 2 crore registered users, twice that of India’s largest online retailer Flipkart. The railway ticketing site is also promoting the new shopping portal on its main website (see image).
Nearly 4 lakh tickets are booked on IRCTC which clocks over a million daily visits. We like how IRCTC is adding “additional revenue streams” to its business. But it should fix ticketing first. Wonder if the folks in the department have read: Famous IRCTC Jokes?