IRCTC’s Online Shopping Site Powered by Yebhi is Live

The ticketing arm of Indian railways has launched its e-commerce site in partnership with Yebhi.com. IRCTC’s online shopping site powered by Yebhi is live at shop.irctc.co.in and is retailing clothing, accessories, home decor and electronics.

The ticketing arm of Indian railways has launched its e-commerce site in partnership with Yebhi.com.  IRCTC’s online shopping site powered by Yebhi is live at shop.irctc.co.in and is retailing clothing, accessories, home decor and electronics.

In July, e-commerce company Yebhi had won the deal from the Indian Railway Catering and Tourism Corporation (IRCTC), to provide a white labeled solution to enable e-commerce on their site. IRCTC Yebhi

The launch was spotted by the folks at Trak.

The online railway ticketing arm of Indian railways had floated a tender for the Rs 1000 cr project. E-commerce player Infibeam had also bid for the contract. In 2011, Infibeam partnered with Gujarat govt to enable their rural e-commerce initiative “Vishwagram Bazaar”.

The  e-commerce company will be responsible to build and manage the platform. Three months ago,  Yebhi raised $12 Mn in a bridge round, also pivoting to a marketplace model.

This is easily a big deal in the Indian e-commerce space. Simply because IRCTC has nearly 2 crore registered users, twice that of India’s largest online retailer Flipkart. The railway ticketing site is also promoting the new shopping portal on its main website (see image). IRCTC

Nearly 4 lakh tickets are booked on IRCTC which clocks over a million daily visits. We like how IRCTC is adding “additional revenue streams” to its business. But it should fix ticketing first. Wonder if the folks in the department have read:  Famous IRCTC Jokes?

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