IRCTC has partnered with Simpli5d Technologies, an advertising and audience Intelligence company to enhance their security and boost advertising revenues.
Captcha, a security tool used to differentiate between humans and other malicious programs, was until now offered as distorted letters but this is all set to change.
IRCTC accounts for more than 1 million e-commerce transactions per day and more than 100 million captchas are solved on the platform every month and all these will be replaced by NLPCaptcha, a patent pending technology to monetise captchas by Simpli5d Technologies.
Amit Mittal, Founder and CEO at Simpli5d Technologies, said, “This partnership with IRCTC is a huge milestone for us. On an average 125 million captchas are solved on IRCTC every month and this gives us a reach of more than 50 mn unique audience. Effectively we will be reaching out to every person in India who does an online transaction and we are sure that our advertisers would love it.”
“At IRCTC, security and user experience are the most critical concern for us and at the same time we look for new avenues of revenue other than the core business of ticketing. NLPCaptcha fits in beautifully into all this – it provides better security, enhanced user experience and an altogether new stream of advertising revenues for IRCTC. We look forward to a long term and mutually beneficial partnership with Simpli5d Technologies,” explains a senior official from IRCTC.
Simpli5d Technologies is backed by YourNest Angel Fund, Dheeraj Jain of Redcliffe Capital and Udaan Angel Partners.