Challenges in en-cashing the opportunity in old unusable handsets (1/5)

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With 161 million smartphones sold in India in 2018, adding up to the mile high in the sky are the old discarded handsets, majority of them cannot be reused.

Convincing people to part with their old handsets is the biggest problem, people are not willing to forego them without any financial incentive.

Collecting handsets from people affords another economical challenge, since the country still dos not have any e-waste collection mechanism, either in public or private space.

Some companies are making a sound business models out of it, by having kiosks and retail touch points to buy old handsets, including non-working one and providing data erasing and on-the-spot-cash incentive.