'Download Hits' podcasts are being screen adapted to make money (7/8)

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The number of listeners who would listen at least one podcast a month would rise to 1.83 billion by 2023, it is expected. This would be a six fold growth in seven years.

However,the question still remains about how to make profit out of podcasts, even though the total revenues estimated from podcasts is going to $1 Billion in 2019.

Turning ‘download hits’ into screen adaptations is one way through which companies are believing enhanced monetisation could happen.

“I don’t believe that a podcast needs a TV remake to be successful, but I do believe it can benefit from it.The TV launch of Dirty John effectively gave the podcast a new release, a new wave of millions of listeners.”