The number of listeners who would listen at least one podcast a month would rise to 1.83 billion by 2023, it is expected. This would be a six fold growth in seven years.
However,the question still remains about how to make profit out of podcasts, even though the total revenues estimated from podcasts is going to $1 Billion in 2019.
Turning ‘download hits’ into screen adaptations is one way through which companies are believing enhanced monetisation could happen.
“I don’t believe that a podcast needs a TV remake to be successful, but I do believe it can benefit from it.The TV launch of Dirty John effectively gave the podcast a new release, a new wave of millions of listeners.”