Number of 'Engaged Listeners' is the real metric of a successful podcast (1/8)

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Usually the success of podcasts is measured in terms of number of downloads or number of listeners, but that might not mean the true success eventually.

At this juncture, where podcast is following in the footsteps of video and everyday marks entry of a number of new entrants, the survival of the fittest game would come into play soon.

And those who would survive, are the ones who have the most number of ‘Engaged Listeners‘; the listeners who interact with, follow up and eventually ‘trust’ the podcast.

This group of listeners who have posed ‘trust’ in the podcast would not only have the most likelihood of being ‘paid’ subscribers for a long term, but they would also help in building a community around the podcast.