Michael Smith, a Product Manager for Ads at Google in London, spoke at Campus on Product Development best practices and the most important things for a Product Manager to focus on during the period.

Key Takeaways:

What’s most important?

–> Users

–> Understanding the market

–> Usage info

–> Good reviews

–> Ship by dates

–> Beating the competition

–> Network effects

–> Long-term metrics

–> Short-term metrics

–> “Sometimes you build the product. Sometimes you build the product that helps you build the product.”