Recent upheavals in podcasting industry has brought the ‘video’ in podcasting. 

Companies are trying to emulate the ‘exclusive content’ strategy of video in all forms in podcasting too. 

Exclusive content, Exclusive content for a time window etc. 

If users can switch between Prime, Netflix and Hulu for exclusive contents, then why not in Podcasts after all?

Podcasting which started as a real democratic radio is now gravitating towards ‘autocracy’ where media companies akin, podcasting startups would now decide, what the users listen to and what not, and of course one has to pay for that too. 

Podcasters have a choice to make, to let their fans go in to the ‘prison’ or make a direct connection with them supported by advertising.


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