What do Product Managers actually do? And by that, I mean what actual work does a PM do?
In an incredibly thorough introduction to the world of Product Management, Josh Elman of Greylock Partners, who has also worked at Twitter, Facebook Connect, LinkedIn and more, provides a detailed walkthrough of the same.
Broad responsibilities of a Product Manager:
–> Define the market & customer.
–> Launch timing, sales and marketing collateral.
–> Define the problem and value proposition.
–> Competitors, products & capabilities
–> Define the requirements and roadmap.
–> Internal/External stakeholder communication.
–> Product evangelist and champion.
On the team:
–> You are not a ‘CEO of the product’. You’re a team leader.
–> Set the cadence.
–> Brainstorm effectively.
–> Manage product operations.
Shipping > Perfection:
–> Helping your team only matters if you ship the right product to the users.
–> Providing clear criteria for launch readiness.
–> Make the difficult tradeoffs.
–> Prioritize ruthlessly.
–> The Product IS NEVER FINISHED.
–> There is no right product…but there is a right way to be a Product Manager.
–> Effective Product Managers simply help their team move forward.