When the distributors restrict the discovery of podcasts – Distributor v/s Podcaster (7/8)

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What is more important for a podcaster, distribution or discovery?

This is the question which is going to fumble most of the mind and there is no easy answer to it.

Most of the tech majors have their own podcast apps now, and in lieu of provding an ‘access platform’ which is unmatched, they are trying to throttle the discovery of those podcasts on other apps or platforms. The problem confounds manifold, if you add search monopoly to it.

A classic duel is going on between BBC and Google, where each one is fighting for supremacy. 

Google is sending the search queries of BBC’s podcasts to its own app only, restricting discovery. BBC wants internet to be free.