“The reason most companies fail is because they build something which nobody needs. Why does that happen? Well, largely because of product-first approach. That is: I need to get this product out , irrespective of whether the market needs it or not.
The obsession with product-first approach is a misguided missile and it eventually lands nowhere.
What’s the right approach then? I’d say – Market-Product-Fit.” says Ashish Sinha, founder of NextBigWhat.