Iterate and pivot: Hypothesize design test learn loop

The essence of lean development lies in quick iteration.

In the Hypothesis step, the Problem Space hypothesis is formulated.

  • Design Step is about finding the best way to test the hypothesis.
  • After creating a design artifact, the Test step allows the team to verify their assumptions through customer testing.
  • The Learn Step studies the results to understand the changes required leading to a better hypothesis.

At every point, the team should identify which part of the Product-Market Fit Pyramid the new insight falls in. Changes in the lower layers will require reworking in all subsequent layers.

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