ixigo has acqui-hired the team of mobile content sharing app ‘Reach’. As part of the deal, the Reach team will be joining ixigo to help enhance ixigo’s already existing products by providing travelers with, what it calls “consumable content and entertainment in the travel space.”
Commenting on this development, ixigo CEO and Co-Founder Aloke Bajpai said, “By onboarding the Reach team we are taking our vision of empowering every Indian traveller with trustworthy and personalized travel recommendations a step further. Our main aim has always been to simplify the lives of travellers. With their technology prowess and innovative thinking, together we expect to churn out a lot of smart offerings for our users. Reach brings oodles of enthusiasm along, assuring us and users of some awesome developments ahead.”
Launched in 2015 by Abhay Pruthi, Akshay Pruthi, Ashish Kumar and Ayush Verma, Reach is a unique mobile app which allows its users to browse & download music, games, apps and other consumable content directly from their friends’ mobile devices. They raised around $500K of funding earlier this year.