Ixigo has launched an app discovery platform that lets brands reach out to train travellers contextually and helps them discover apps and deals relevant to them.
Over 20 brands including Amazon, Flipkart, Paytm, Freecharge, PepperTap, DineOut, BlaBlaCar, UrbanClap, Cleartrip, MakeMyTrip, Spicejet, TravelKhana and Twigly have signed up for ixigo’s app discovery platform to market their apps and deals to Indian train travellers.
Ixigo, CEO & Co-Founder, Aloke Bajpai said, “We have delivered over 10 million daily impressions, 1200+ daily app installs and 200+ daily transactions cumulated across our partners in just the first week of the launch! Our goal is to help travellers discover high quality apps contextually. Also, for partners it’s a great marketing channel with amazing targeting possibilities. They are helping our travellers recharge on the go, book a meal for their journey, and to discover content, services and products that they may want to order during, before or after their journey. We are now evaluating more partnerships in the news, music and entertainment categories.”
It is currently available only on Android.