Ixigo has launched “ixibook” which will allow travellers to make bookings for flights and hotels within its app without being redirected to a third-party app or website.
ixigo has collaborated with Cleartrip and OYO Rooms as its launch partners for flights and hotels respectively.
Aloke Bajpai, ixigo Co-founder & CEO said, “This is a first of its kind innovation in the Indian travel market, and we have chosen to work with the industry’s best for our initial launch. With ixibook, we will deliver a much smoother customer experience for ixigoers and enhance conversions for our partners by allowing users to book with them natively within our app. We expect to move over 30% of our flight and hotel bookings to ixibook within the next few months, as well as add more partners to ixibook later this year.”
Currently available on ixigo’s android app, ixibook allows a user to book a flight or hotel in just one tap.
ixibook also stores traveller information, thereby considerably reducing booking time for all subsequent transactions, said the company. Post-booking customer support is handled directly by the respective partner, ixibook will be launching on iOS & web platforms in the coming weeks.
