iXiGo has partnered with Travelguru to power their flight search. Travelers using
Travelguru’s flight search functionality will be able to compare offers from airlines, and book them directly on airline sites by clicking on links on the results page.
This will allow travelers to complete the transaction at the airlines sites, saving them booking fees charged by other travel portals (i.e. OTAs)
iXiGo expects Rs. 18 crores (~ US $4M) worth of flight transactions every month from this ‘white label’ deal.
As far as Travelguru is concerned, are they moving away from agency model to search model? If yes, then isn’t a deal like this, a threat to their own existence?