Jeff Bezos’s Master Plan

What the Amazon founder and CEO wants for his empire and himself, and what that means for the rest of us. Bezos loves the word relentless—it appears again and again in his closely read annual letters to shareholders—and I had always assumed that his aim was domination for its own sake. In an era that celebrates corporate gigantism, he seemed determined to be the biggest of them all. But to say that Bezos’s ultimate goal is dominion over the planet is to misunderstand him. His ambitions are not bound by the gravitational pull of the Earth.

https://www.theatlantic.com/magazine/archive/2019/11/what-jeff-bezos-wants/598363/

Bezos loves the word relentless—it appears again and again in his closely read annual letters to shareholders.

He considers the work so important because the threat it aims to counter is so grave. What worries Bezos is that in the coming generations the planet’s growing energy demands will outstrip its limited supply. The danger, he says, “is not necessarily extinction,” but stasis: “We will have to stop growing, which I think is a very bad future.”

While others might fret that climate change will soon make the planet uninhabitable, the billionaire wrings his hands over the prospects of diminished growth. But the scenario he describes is indeed grim. Without enough energy to go around, rationing and starvation will ensue.

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