Jeff Bezos & Shah Rukh Khan: A Fireside chat to watch

During a conversation with Bezos, SRK revealed that though he orders books and other items on the online shopping portal, he doesn’t feel comfortable ordering his underwear online. “I have a confession to make… I am still not comfortable in shopping underwear online.. It is a boy thing,” he said.

Qn: how can product leaders solve for this perception?

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