What would be the impact of Jio on BillionDay ecommerce sales?


Jio is bringing a whole lot of new Internet users. Many of them, I believe belong to Tier-2 and will be transacting for the first time.
Will Jio lead to ~50% growth in unique shoppers? In all probability, these new users will just ‘try out’ ecommerce to see if the deals actually live up to the hype created.
This will be by far the biggest festive sale season in India’s digital history – primarily driven by new users (and hopefully Jio Phone will be in the hands of many new users). Expectedly, the GMV will touch $1.7Bn during the festive season.

Indian ecommerce festive sales forecast
Indian ecommerce festive sales forecast

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