Bangalore, 11th October, 2010 – Bangalore based Jivox, India’s number one interactive online video advertising company, today announced that it is working with Kerala Tourism via Mconsult (GroupM) to deliver its unique and compelling video advertisement (http://bit.ly/b6Uy7t) across the Jivox premium video ad network in India and the United Kingdom in an interactive format. The campaign objective is to engage users with the brand communication.
Naren Nachiappan, Managing Director, Jivox said “Kerala Tourism is very well respected brand globally, and one that we are proud to be associated with. Within our premium network in India and the United Kingdom, we have worked with Mconsult (GroupM) to specifically targeted the precise demographic where the Kerala Tourism message is most likely to resonate. The campaign will run on targeted premium news, travel and techology sites with an estimated reach of nearly 15 million viewers and is expected to generate a million views through the course of the campaign”
Nachiappan added “We have used our ad builder to enable several interaction points into the video ad, including the ability to “like” on Facebook, watch the full length video on Youtube, share the ad via email, follow on twitter, etc. With our analytics capabilities, we will be able to share very specific engagement statistics with Kerala Tourism throughout the course of the campaign, and continuously optimize both the media plan and the interactions”
“In Digital, videos consumption is increasing and Kerala Tourism’s new communication would work very well in video platform. Kerala tourism wanted the consumer to have multiple interaction points like sharing the communication, following the brand in facebook, twitter and youtube, which the Jivox platform provided. This ad seeks to leverage on the excitement created by the new Kerala Tourism Commercial “Your Moment is waiting” which was premiered in the Saachi Art Gallery, London” – said Sivasankar, Director, Kerala Tourism.
Jivox is India’s number one interactive online video advertising platform that enables agencies, brand advertisers and publishers to deliver highly engaging online video advertisements yielding significant uplift to campaign performance via interactive and social sharing widgets. The Jivox technology combines a powerful online video ad creation tool, unique player customizations, proprietary targeting technology, and a growing network of premium Indian publishers to offer advertisers a complete service for online video advertising. Unique interactive features built into the Jivox video player foster higher engagement from viewers and allow for repurposing of television commercials (TVCs) for online consumption. Jivox advertising analytics tools provide accurate measurement of online video advertising campaigns using metrics such as the Interaction CTR that are substantially more evolved than just click-through rates.
Jivox is a privately held company headquartered in San Mateo, California with a development office in Bangalore and sales offices in Bangalore, Delhi and Mumbai.