BigAdda partners with Jivox – will monetize Videos

Jivox (earlier raised $10.7mn from Opus Capital and Helion Ventures) has partnered with BigAdda and will enable BigAdda video publishers to monetize their video assets with its online video ad service.

Jivox’s self-service advertising service (called AdSlate) enables businesses to create video ads and publish them across Jivox’s network.

BigAdda, quite lately is getting more aggressive in distribution space (launched mobile app recently) and this could be the initial impressions of it’s monetization play – claims 1.5mn user base and is targeting 4-5mn$ in a year.

Stats on Video Ads

Average CTR of YouTube InVideo ads is 5 times the text ads (on YouTube) and average CPM stands at $15 – much higher than display ads.

There surely is a big money lying on the table and would be interesting to see how Indian advertisers react to the new format of advertising.

What’s your take on video ads?

Recommended Read: Big B’s Blog Contributes 25% to BigAdda’ Traffic?

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