The company plans to use the newly raised funds to expand its sales and marketing and invest in its flagship product Jivox IQ.
“Legacy ad platforms have been unable to cater to the need for brands to deliver interactive ads across screens due to their dependence on Adobe Flash technology. This is creating a tremendous demand for HTML5 based multi-screen ad platforms like Jivox. This investment will allow us to accelerate our market leadership,” said Diaz Nesamoney, CEO and founder of Jivox.
The Jivox IQ Platform enables digital agencies and publishers to create multi-screen and data-driven ads that can be authored and served in-stream, in-banner and on smartphones and tablet devices.
Jivox has raised a total of $31.4 million in 5 different rounds from investors including Fortisure Ventures, Opus Capital and Helion Venture Partners.
In 2011, Komli Media and Jivox announced a strategic partnership through which Komli Media will be the exclusive partner of the Jivox Interactive Video platform in the Asia-Pacific region for video advertising.