Airtel has partnered with naukri, monsterindia, clickjobs and sulekha.com to launch jobs on mobile service (presently only in Kerela – dial *321*661# and follow the instructions).
There is an immense opportunity in this space (a company in Bangalore offers pretty much similar service, just that they don’t have data partnerships from big players) – and mobile provides a great distribution platform for online players (just the way they are launching an application on DTH services).
Interestingly, Airtel wants to be at the center of the entire ecosystem and all they
want to do is integrate the backend players in their offering – maybe, it’s time they acquire a player in voice recognition space?
Do expect a similar service in local search space, in the next few days.
What’s your take on Airtel’s strategy? Trying to be everything for everybody? Are they able to keep up their service levels?
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