Local search company Justdial has launched online food delivery service, a move that will diversify its offerings while it serves a latent need.
The service is available across 14 cities in India which includes Mumbai, Kolkata, Bangalore, Navi Mumbai, Noida, Thane, Coimbatore, Faridabad, Gurgaon, Howrah, Chennai, Ahmedabad, Hyderabad and Pune.
It is currently available on the web and phone and sadly not on Justdial’s mobile applications. This is probably because of the location specific nature of the business.
User needs to select a city and a restaurant listed on the portal. Thereafter, choose the menu and order the food, your order summary will be sent to you by SMS or Email. The company allows cash on delivery and is free of cost.
The logistics is handled by the restaurants from which the food is ordered as different restaurants have different minimum order cap. It’s the same model which others like Foodpanda and TastyKhana follow.
Amit Kohli, MD Foodpanda India, said that the service started some 3 months ago. “Justdial has pioneered a business model on telephone, replicating it online is a different ballgame. Delivery service is one of the main differentiator and it depends on the strong operational back end,” he said.
Justdial, the company which recently went public , because of its wide presence in country and a large user base, will have an edge over its competitors, who still have limited presence.
The online food delivery market has been a lucrative one with players like JustEat, Tastykhana, Foodpanda and few others vying for business from the growing Indian middle class and its appetite for easy food. Pune based TastyKhana recently raised $5 million from Delivery Hero and in May this year, Foodpanda raised $20 million from a group of undisclosed investors. Clearly, investors are bullish on the segment.
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