JustUnfollow : Take the revenge. Unfollow those who unfollow you on Twitter.

There are two types of people in the world. Those who understand Twitter and those who don’t. But there is no greater peeve than spending time and effort in curating a list of those great Twitter users to follow, only to realize there is just too much noise and too little interaction. JustUnfollow was started to solve this problem of unmanageable feeds by suggesting irrelevant users to unfollow.

What may seem as a trivial service at first is now a fast growing start-up. Co-founded by former Burrp.com employees Nischal, Sameer and Rakesh, JustUnfollow was launched as a weekend project back in 2010. The bootstrapped startup has come a long way since then by clocking an impressive 1 million signed-up users coupled with 50,000+ downloads for their Android App. The number of people un-followed and followed per month using the service are a whopping  30 million and 15 million respectively.justunfollow

JustUnfollow is a friend management dashboard for Twitter with handy vertical lists showing the different features. The lists include non-followers, people who un-followed me, inactive following, people who followed me and a blacklist/whitelist. But the most interesting features are the “copy followers” and “friend check”. On entering a Twitter handle, the former gives out a list of interesting and active users following that particular person whom we may find interesting. Whereas the “friend check” finds out which of the two entered Twitter users follow the other.

JustUnfollow has a reasonable pricing plan. There are the usual free vs paid accounts, but unlike other services the free users here can access all of the paid services by sending out a pre-typed tweet to unlock that particular feature. What essentially differentiates the paid and free users is the number of restrictions in the account linking and the limit on the number of people followed/unfollowed by a user in day. The paid model goes from $9.99/year for a single account, perfect for a casual user to $99.99/year for unlimited accounts suitable for social media experts/agencies.

JustUnfollow is simple and easy to use, with minimal learning curve and a host of features. The majority of the users come from US and UK, but I don’t imagine a situation where an average user might use the entire feature set daily, but each of them will surely find a sweet spot. It is definitely an empowering tool for the social media experts, whose daily job might get a tiny bit simpler after using the service, and JustUnfollow already claims a number of “verified Twitter accounts” on its roll.

25 Free Accounts for Pi readers

You can win yourself a free account by simply following @pluggdin on Twitter and by retweeting this post. We have 25 free premium accounts (3 months) to give away! Winners will be DMed.

[This startup coverage is part of Pluggd.in’s 65 startup special series, which is supported by Nexus Venture Partners. If you are a product startup, submit your details here.]

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