Kanye West Intents to Launch NFTs, Seeks Trademark Protection for YEEZUS Name

  • Kanye West is seeking trademark protection for his YEEZUS name, signaling an intent to launch namesake amusement parks, non-fungible tokens, toys and more.
  • On Feb. 1, West, who has legally changed his name to “Ye,” posted a handwritten note on Instagram that said he wanted to build “real products in the real world” and had no interest in NFTs. The Instagram post has since been deleted.
  • Over the past few months, celebrities have been increasingly filing for metaverse and NFT-related trademarks.

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