Recently, Personal finance startup, RupeeTalk was acquired by NetAmbit, a financial services distribution company.
So it seems that offline business is now realizing the significance of Internet world (for reach). The online players, in their current form are looking to expand into the offline world for distribution. And hence the match.
— More details on Karvy/iTrust deal later today (share details, if you are in the know of).
Recommended Read: An Entrepreneur’s Tale of Loss, Provident Fund and Lessons Learnt
A Look at Past: 2010–The ‘Dabangg’ Year for Indian Internet Startups.
Update: Here is the Press Release.