Keep confidence and avoid exaggeration

Do not share things that you are not supposed to share with others. It sends a signal that you’ll break their confidences too. Also, those who observe you keep secrets will always feel comfortable sharing confidential information with you.

It is equally important to avoid exaggeration to establish trust. Whirling a story can put you on a slippery slope. Exaggeration is nothing but a serious credibility killer and often makes for great humor.