Keep It Simple

For many people, there is a common urge to dig into the details—especially for those that consider themselves experts on a particular topic.

Especially for those selling technical products or services, big-ticket items, or intangibles—the urge to dive right into details is strong. However, it’s often much more effective to resist the urge to geek out on the details, and keep responses at a very high level.

Keep it simple: what is the outcome you’re trying to solve? Remember that people typically make decisions based on feelings, with logic coming second.

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