Digital marketing solutions company Kenscio has launched RealTime Personalisation, a tool to allow email marketers to actively change the content of the email post mailing.
The content can be changed based on time of opening, recipient location, available inventory, weather, social media content and other factors.
One of their customers, Mandeep Gulati of Indiatimes Shopping, faced a bit of an issue after the new Tabbed Gmail Mailbox was introduces, especially for one of their crucial ‘Midnight Deal’ communication going out. The communication was landing into the Promotion tab and by the time a user checks that, the deal had expired before he actually landed on the product page.
Mandeep says, “Using the tool we put a clock on the head of users with the help of the fantastic tool that dynamically shows the actual time remaining. They helped us create a sense of urgency by letting them miss the deals and they ensure they should not miss it the next time onwards.”
The tool is system agnostic and will work along with any email service provider and email client like Gmail, Outlook, iPhone, Yahoo, etc, the company said.
“The launch of the tool is being synced with the Great Online Shopping Festival (GOSF – an initiative by Google India). The company will be offering a special pricing for all the participants of the festival where they will be not charged on the impressions/opens but flat fee Rs 20,000 (till GOSF 2013 ends),” said Saurav Patnaik, Co-founder & CBO, Kenscio.
Some of the companies that have adopted the tool include Ford India, Basiclife clothing, Indiatimes shopping, Firstcry, Rummy Circle and many more.