Key Takeaways from The Boron Letters

  • Regular exercise is not only good for your health, but it also helps to clear your mind and prepare you for a productive day.
  • When you are HALT—hungry, angry, lonely, or tired—never make a decision.
  • Locate a lucrative market first. After that, you should start looking for a product to sell.
  • Use straightforward language, concise sentences, and a variety of transitions to make your copy flow.
  • No matter how good your copy is, if no one reads it, you need to grab their attention.
  • Include specific information and emotive language. 

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