- The Purpose – The primary purpose is to help the product person develop and improve.
- The Relationship – This is a relationship that depends on trust.
- The Frequency – Should be no less than 30 minutes, once per week, and is sacred and not to be another one of those “You okay with skipping this week?”
- Sharing Context – If you are to empower you must provide the strategic context.
- Thinking and Acting Like a Product Person – Mainly about helping the product person learn to think and act like a strong product person.