Social Discovery Tool, secures funding from VentureNursery’s Angels

VentureNursery’s Angels have invested in Mumbai-based consumer internet company Smursh Ecommerce, the company behind, a social discovery and curation tool for e-commerce.

Klip is a product aggregation company that helps online shoppers discover lifestyle products that they find interesting. On Klip users can explore new, unique and quirky products and brands online in India to buy or save them to their own curated collections. helps users discover unique and interesting lifestyle products across the web by aggregating and curating them based on their social connections and interest graph. The has a user base of nearly a thousand members.

Smursh Ecommerce Pvt. Ltd. was founded in 2011 by college friends Harsh Gadia and Maneesh Madambath. The duo, have been running a media agency, Smursh Media, for the past five years. With KLIP, they intend to bring their experience and insights in managing online brands and communities into the consumer internet space.

The startup is a Season-2 graduate of VentureNursery’s acceleration program that concluded in April 2013. The funds will be used to build technical resources for product features and building initial user base.


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