Komli Raises $6mn from Nexus Venture, Helion and DFJ

Komli has raised $6mn in additional funding from Nexus Venture Partners, Helion Venture Partners and DFJ – the company raised $7mn earlier in 2007 (from Draper Fisher Jurvetson and Helion Venture Partners).

The fresh funding will be used to accelerate the company’s overall growth including its expansion across Asia Pacific.

Komli recently acquired PostClick, Australia’s leading site representation firm as part of its APAC growth strategy and the network represents more than 1,500 websites today, including sites such as Facebook, Expedia and Bloomberg, reaching 30 million unique users across categories and regions.

The funding will aid the company to continue investments in the following core businesses:

  • Premium Brand Solutions – Komli Media will continue to build on its already strong set of exclusive high quality publisher relationships across the region.  The company will also invest in bringing the next generation of video, mobile and brand measurement solutions to the market
  • Performance Marketing – The company will invest further in its core performance optimization platform to help improve ROI for marketers and increase yields for publishers
  • Audience Measurement – The company will continue to increase its panel size and bring more audience measurement solutions that will deliver significantly greater data and insights to marketers and agencies

Komli’s parent company, Pubmatic earlier raised $7mn from same investors in 2008 and Series B in 2009.

Press Release

Mumbai, India – July 14, 2010: Komli Media, Asia Pacific’s leading digital media network, announced it has raised $6 million in additional funding from existing investors Nexus Venture Partners, Helion Venture Partners, and Draper Fisher Jurvetson. The funding will be used to accelerate the company’s overall growth including its expansion across Asia Pacific.

Komli Media recently acquired PostClick, Australia’s leading site representation firm, as it began expanding across Asia Pacific. Komli Media’s digital media network represents more than 1,500 websites today, including sites such as Facebook, Expedia and Bloomberg, reaching 30 million unique users across categories and regions.

Amar Goel, Founder & Chief Executive Officer, Komli Media said, “We are excited by the continued commitment from our investors.  We have aggressive plans to become Asia Pacific’s leading digital media network based on our strong innovation and technology. With over 90 people across eight offices, Komli Media will now be able to better service the needs of both our global and local partners.”

“The team at Komli Media has been focused on developing amazing technology to help the online advertising ecosystem and this core investment in its platform is driving rapid progress in its mission to be a leader in Asia Pacific’s markets.  We are excited to continue to work with this great team,” said Ashish Gupta of Helion Advisors.

The funding will aid the company to continue investments in the following core businesses:

· Premium Brand Solutions – Komli Media will continue to build on its already strong set of exclusive high quality publisher relationships across the region.  The company will also invest in bringing the next generation of video, mobile and brand measurement solutions to the market

· Performance Marketing – The company will invest further in its core performance optimization platform to help improve ROI for marketers and increase yields for publishers

· Audience Measurement – The company will continue to increase its panel size and bring more audience measurement solutions that will deliver significantly greater data and insights to marketers and agencies

“With India’s Internet user base growing over 50 million and increasing broadband penetration, we see an acceleration of growth in the digital advertising market. The largest brand advertisers in India are now demanding a much higher share of digital and social media in their overall marketing plans. We will continue to make India a top priority of our growth plans”, said Prashant Mehta, Chief Operating Officer of Komli Media.

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