Komli Media has announced the acquisition of mobile advertising platform ZestADZ. ZestADZ, based in Chennai, was founded in 2007. ZestADZ helps advertisers and agencies deliver targeted mobile advertising campaigns. ZestADZ currently delivers 5 billion mobile ad impressions globally each month. The company also has an office in the United States.
Komli Media acquired ZestADZ for its strong team and sophisticated mobile advertising and analytics platform across feature phones and smartphone platforms such as iPhone, Android, and Windows Mobile.
Asia Pacific mobile internet users will nearly double from 623 million in 2011 to more than 1.22 billion in 2015. At the end of 2015, it is estimated that one out of every two mobile users worldwide will reside in Asia Pacific. Within India, the mobile internet penetration is today estimated at 40 million users and is expected to grow to over 200 million users by 2016.
According to a recent forecast from Gartner, worldwide mobile advertising revenue is set to double in 2011, growing to US$3.3bn from $1.6bn generated in 2010. This growth is coming from increased 3G/4G access, smartphone platforms such as Android, and the increasing accessibility of low-cost handset platforms.
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