Komli partners with eBay India


Komli partners with eBay India

eBay India announced partnership with Komli for the banner ad display on ebay.in

Komli, as of now doesn’t seem to have a huge ad inventory; but partnership with eBay can potentially take them to the next level and the eBay deal is quite a big deal for this one year old startup.

Moreover, online advertising in India is about to boom (yeah! they said the same thing a year back too!); and even though online ad spend is just ~2% of the entire ad spend, Komli can easily piggyback on eBay’s 2.5mn monthly unique visitors.

Well, my only qn. to all online ad networks is – where are the advertisers? Except the big ticket advertisers like BharatMatrimony, ICICI, Microsoft, job portals etc – none of the ad networks are able to tap the SMEs?

The real money and volume lies with SMEs and I won’t be surprised if Google takes away the cake thru’ their self-service adwords programme (now Google allows payments thru’ cheque too).

Also, I am not too sure whether SMEs see a value in online advertising?

What’s your take?

ibibo too is planning it’s ad-network – AdWinks.

Leave your thought here