Komli partners with eBay India

eBay India announced partnership with Komli for the banner ad display on ebay.in Komli, as of now doesn’t seem to have a huge ad inventory; but partnership with eBay can…

eBay India announced partnership with Komli for the banner ad display on ebay.in

Komli, as of now doesn’t seem to have a huge ad inventory; but partnership with eBay can potentially take them to the next level and the eBay deal is quite a big deal for this one year old startup.

Moreover, online advertising in India is about to boom (yeah! they said the same thing a year back too!); and even though online ad spend is just ~2% of the entire ad spend, Komli can easily piggyback on eBay’s 2.5mn monthly unique visitors.

Well, my only qn. to all online ad networks is – where are the advertisers? Except the big ticket advertisers like BharatMatrimony, ICICI, Microsoft, job portals etc – none of the ad networks are able to tap the SMEs?

The real money and volume lies with SMEs and I won’t be surprised if Google takes away the cake thru’ their self-service adwords programme (now Google allows payments thru’ cheque too).

Also, I am not too sure whether SMEs see a value in online advertising?

What’s your take?

ibibo too is planning it’s ad-network – AdWinks.

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