Komli, as of now doesn’t seem to have a huge ad inventory; but partnership with eBay can potentially take them to the next level and the eBay deal is quite a big deal for this one year old startup.
Moreover, online advertising in India is about to boom (yeah! they said the same thing a year back too!); and even though online ad spend is just ~2% of the entire ad spend, Komli can easily piggyback on eBay’s 2.5mn monthly unique visitors.
Well, my only qn. to all online ad networks is – where are the advertisers? Except the big ticket advertisers like BharatMatrimony, ICICI, Microsoft, job portals etc – none of the ad networks are able to tap the SMEs?
The real money and volume lies with SMEs and I won’t be surprised if Google takes away the cake thru’ their self-service adwords programme (now Google allows payments thru’ cheque too).
Also, I am not too sure whether SMEs see a value in online advertising?
What’s your take?
ibibo too is planning it’s ad-network – AdWinks.