A recent report suggests that mobile advertisers are ready to pay 4X more for location based RTB (Real Time Bidding) mobile ads and after Guruji’s launch of RTB platform, Komli too has announced its foray into RTB ads with the launch of ATOM.
ATOM, a real time performance ad platform, provides access to over 10 billion ad impressions per month, over 90 percent reach into India’s online audience (estimated 80 million + users) and coverage across hundreds of thousands of publishers including over 50% of the top 200 publishers in India. With Real Time Bidding capability on ATOM, Komli’s media network business gets a shot in the arm with high quality inventory, massive inventory volume, and precise audience buys, in turn driving significantly higher ROI on clients’ campaigns.
