SVG Media today announced that it is merging Komli Media’s India media business and global brand rights with itself to create India’s largest mobile marketing company, with a combined share of 60% of digital ad-tech spends in India, and a reach of over 150 million Indian Internet users across all screens.
Under the terms of the deal, Komli India will function independently alongside the existing SVG Media group businesses: Tyroo Technologies, DGM, and SeventyNine; while SVG Media will serve as an umbrella company. SVG Media through its operating brands will now have operations in India, Indonesia, Middle East, Singapore, Japan, Beijing and Australia. More than 75% of SVG Media’s business is now coming from mobile.
As a combined entity, the new SVG Media group’s consolidated India revenues stand at over US$50 million. Only Google and Facebook have more India revenues and reach than SVG Media after today’s announcement.
RevX, the mobile remarketing unit recently spun out of Komli Media expanding from India to global markets, will continue to operate as a standalone company that is unrelated to this merger.
Komli earlier raised funding from Norwest Venture Partners, Nexus Venture Partners, Helion Venture Partners, Draper Fisher Jurvetson, and Peepul Capital