Komli has signed an exclusive partnership agreement with Twitter for Southeast Asia. The partnership between Twitter and Komli Media will help expand the availability of Twitter’s Promoted Products suite of advertising products to marketers in Singapore, Malaysia, Indonesia, Thailand and the Philippines (more than 800 million or 50% of the world’s social network users are in Asia. 54% Singaporeans are regular social users).
Under the partnership, Komli will manage all Southeast Asia sales. Komli will also help develop the regional market for Twitter and its Promoted Products through a series of education and training programs for agencies and large advertisers. A dedicated Komli Engage sales team specializing in Twitter’s advertising products will now be offering advertising solutions including Promoted Tweets,Promoted Accounts, and Promoted Trends which are currently available to marketers in the United States, United Kingdom, Japan and Latin America only.
Komli also has an exclusive partnership with Zynga to to sell web display ad and video inventories on all games across the Zynga platform in Australia, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand and Vietnam.
Komli has been expanding in SE Asia via inorganic route and has acquired companies like Zestadz, Aktiv Digital, Indoor Media,PostClick. They recently raised $39mn funding (led by Norwest Venture Partners).