While a lot of online classifieds exist and serve our purpose of selling/renting/buying all sorts of stuff, our choices are limited by the penetration of internet. Even today a lot of people who want to sell or buy real estate/vehicles/electronics etc. are not online.
Kuch Bhi Bikega is a classifieds service over web and phone that kills the need of going online. Ahmedabad based startup KBB claims to be India’s first Tele-Classified Platform that lets people post & access advertisements to buy/sell products from any place, at any time through phone (in addition to the Internet).
This is how KBB works:
1. Call KBB on (079) 4032 3400 and ask for your nearest agent.
2. Give the details of product to sell along with a small fee to the agent.
3. Agents uploads the product details for you.
4. When a buyer shows interest in your offering, over phone or web, you will be provided his details.
Depending on the product the fee is between Rs.0 to Rs.200. Eg. properties – Rs200. Vehicles & Electronics – Rs100. Books – free. Depending on the volumes an agent could make a cut of anything between 15%-45%.
This is a very interesting mix of online and offline world. While all the pain of online world are addressed, given the cost of operating the offline model would obstruct the scalability of this model. Though from a user point of view the fees are not steep but the model would be seen fighting between the “free(dom)” of online classifieds and reach of print media classifieds.
What do you think of this model? Will it really be able to connect the unconnected?
Similar: Chaupaati Bazaar, a Mumbai based startup (acquired by Future Group) is also in the space of bridging the digital divide via phone.
[Naman is a startup enthusiast and has worked with couple of Indian startups as Product Manager. He is the founder of FindYogi]