Kuku FM’s Collection Surges 9.3X in FY23 Amid High Advertising Expenses

  • Kuku FM’s collection expanded 9.3X in FY23 reaching Rs 41.2 crore, from Rs 4.4 crore in FY22.
  • Advertising accounted for 57.3% of total expenditure, jumping 3X to Rs 94.7 crore in FY23, as part of efforts to attract subscribers.
  • Despite the increased expenditure, the company underwent a loss of Rs 116.5 crore, signaling challenging times in the burgeoning audio content market.
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