Jio Launches ‘Kumbh JioPhone’

The Kumbh JioPhone, which will provide pilgrims a means to stay connected while visiting one of the largest human congregations in the world, with over 130 million pilgrims taking a holy dip over 55 days.

Key Features of Kumbh JioPhone:

  • Real-time Travel Information (special trains, buses etc.)
  • Booking tickets & receiving updates
  • Emergency Helpline Numbers
  • Area routes and Maps
  • Pre-published bath and religious day schedules
  • Railway Camp Mela & much more
  • Yatri Ashray at stations
  • Family Locator: Helping you to always stay close to your near and dear ones by finding their exact location.
  • Khoya Paya (Lost & Found)
  • Kumbh Darshan: Telecast of special Kumbh events and programs on JioTV along with previous archives of Kumbh
  • Games and Quizzes

Adds Ashish Sinha: Most of these features can be made available app.

So why launch a new phone itself? Well, no other way to penetrate this religious audience and make them Jio customers. Kudos to the business and product teams for such a decision.

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