Language matters

Bombarding people with lots of information in the hopes that some of it may get them to like us more results in a boring, one-sided conversation that never amounts to anything. When that happens in any persuasive or influence scenario, people notice it, raise their natural resistance, and make connection even more difficult.

Well-chosen language, spoken in the right manner and with congruent body language, can touch the heart and soul, find common ground, tear down walls of division, foster powerful new relationships, and move people to action.

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