Arindam Mukherjee and his wife Tithee Mukhopadhyay went to watch Housefull 2 on the day of release. Almost all the critics had trashed the movie. “But our friends on Facebook and Twitter were raving about it. We went ahead and watched the movie and quite liked it,” says Mukherjee.
What was the lesson here? There are way too many reviews (paid, unpaid) out there. But social recommendations are a big and relatively correct factor when it comes to deciding which movie to watch. “We did a quick survey and confirmed our hypothesis. Started off with a blog as a proof of concept …Long story short, we started Flixstreet to solve our own problem!”
Flixstreet is a social discovery and recommendation engine for Indian movies. Their primary focus right now is on Bollywood but will be soon moving into regional films as well. They have just come out of a private beta a week back and has been seeing a good amount of traction.
The service aggregates all relevant movie content and present it to you through a clean interface. The startup seems to have given priority to user experience over SEO clutter and ads, as seen on most movie portals.
The portal offers a list of services like movie watch lists, release alert notifications, social recommendations and acces movie reviews. You can also invite other friends to watch a movie together. Once signed up you can create a My Activity page that captures all the your ratings, reviews, watchlists and friends on Flixstreet. Another feature called StreetPulse integrates user ratings, social buzz and critics’ ratings.
As far as competition is concerned there will always be Google and other search engines, but the informations available on them is cluttered. This is where websites like Flixstreet can come and help users with sorted out and organised information, adding to the movie experience in whole. As far as peer competition is concerned, there a quite a few players that cater to both a national and regional audience like Filmfare, Nowrunning etc and also most news channels have movie reviews on their portal like TOI, IBNLive etc.
The startup is currently focusing on growth and engagement. In the future they are looking at a revenue model that combines social planning to watch movies along with a targeted marketing platform for production houses.
Question for the team: WHY should one rate movies on this site? Isn’t sentimental analysis of social feeds a better way to judge a movie? What’s social about this product?
Sign up at Flixstreet and let us know about the experience.
This Startup Coverage is part of NextBigWhat’s ‘India. Get Independent. #StartupCampaign’, supported by Canaan Partners and Shopify India. During this campaign, NextBigWhat will profile upcoming Indian startups. If you want to have your startup featured, please submit details here.]