Are you a teacher or an educational institution that has generated reams of original content from research to help students? Then Vedantu has just the thing to make sure that all your effort doesn’t go in vain after any given session expires. With almost every sector in the country shifting its focus and strategy toward mobile, education too is now no different.
Vedantu, a startup based out of Bangalore has devised a method to enable mobile and tablet based education in institutions. Founded by 5 IIT graduates, the company that is currently bootstrapped by the founders primarily targets commercial education training institutes and colleges involved in distance education.
Using Vedantu powered tablets and apps, teachers can now launch their own education app on iOS or the Android app stores to increase their reach. Using the platform, teachers can manage assignments and tests to be given to students devices. The app connects teachers and students and enables ‘real-time’ discussion, doubt sharing, assessment and feedback.
“We are trying to effectively enable educational institutes to run courses on mobiles/tablets. Most of these training institutes have their own digital content but are unable to leverage it to larger audience by enabling it on mobiles. “ says Vamsi Krishna, co-founder at Vedantu.
Apart from this, the Vedantu powered app also works in offline mode with a 3 layer encryption that prevents content from being shared or copied. Users can also generate detailed student analysis from data used by the app. In addition, for regions with no internet, the app also helps distribute content using encrypted SD cards. “The content package can be encrypted and packaged on SD cards and they will run on authenticated devices exactly the way they would run with Internet.” says Vamsi. The system syncs data to the server everytime a student accesses the internet.
The company has 2 pricing models – one for deployment to students within an education institute, and the other to deploy to external students. Deployment to internal students costs Rs 500/student/year for distribution of pre-packaged content. While external distribution of content through the app/platform has no upfront cost, there is a charge levied per transaction.
Vedantu was devised to aid teachers in multi-tasking, and managing files while maintaining ease of use. “Being teachers ourselves we have created the product with strong focus on ease of usage and accessibility of a teacher and to remove the complexities of LMSs/Web-tools which teachers currently use for these tasks.” says Vamsi.
The product which is still in beta, currently has 3 paying customers from India and 1 from Europe. With the launch of the learning apps that teachers create from self generated content, Vedantu seeks to help educational institutes sell existing content to a larger audience.
This is not their first attempt at the education space. In 2006, the five had launched an education startup – Lakshya which had expanded to over 4 locations across the country, with a 120 member strong team. A majority stake at Lakshya was acquired by MTEducare for a valuation of Rs 30 Cr in 2012.
The company which has total booked revenues of approximately Rs 30 lakhs, has not generated profits as of date. They did however receive a round of angel funding amounting to 1 crore July 2013. Vedantu which competes against the likes of tablet based learning peers Edutor, Harness Handitouch, iProf Learning Solutions and Suphlaam claims to have a different approach to solving teachers’ problems.
“Everyone tries to position themselves as mobile learning enablers and learning outcome improvers etc. However, we have positioned our product as a companion app which will help any professional institute make more revenues by enabling architecture to sell their content and slicing of content. This way our go to market becomes very fast and there is no resistance to adoption.” says Vamsi.
Other education portals that have used apps to further their growth in India include MeritNation. MeritNation had recently launched a mobile app for android and iOS users to help users access study material across categories.